Tablet-cum-laptops – New potential market emerging
Leaders
in PC manufacturing such as HP, Dell, Acer, and Lenovo are eager to
have a larger share of newly emerging tablet cum laptop market. The
giants are coming with hybrid devices soon.
The
forerunners in PC marketing have responded to the recent consumer shift
to tablets and SmartPhones by offering new range of touch screen
devices. To balance the declining sales of laptops and desktops, US
based Dell and Hewlett Packard along with Asian companies Acer and
Lenovo are coming up with touch based hybrid devices which can work like
both laptops and tablets.
Statistics
show that the Indian PC market has grown only 3.5% while SmartPhone
segment recorded an increment of 48% in 2013. The total number of PCs
sold in India is 11 million units while SmartPhones stand at 16.3
million units.
Dell considers Indian
market as one of the faster growing markets. The company is canvassing
its touch screen laptops to students and parents in the country’s
smaller towns. It is a notable point that during previous month, HP
launched six new touch-responsive computers in Indian market.
Analysts
opine that touch-screen usage will increase in developing countries
such as India, Indonesia and Brazil. PC makers HP, Dell, Acer, and
Lenovo are hoping on touch-based laptops and hybrid devices to overcome
the crunch in PC sales.
Component and
chipmakers are also thinking in the same way. Intel has cut its sales
outlook following weak PC sales. In May, Intel also started a campaign
in educational institutes in India to raise awareness about PCs among
students, in an attempt to increase sales.
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